We help you grow your online leads

FinanceConnect ®

You know they are out there. Searching. Exploring. Researching. They are your potential customers. 97 percent of consumers start their shopping online. So you need to do everything you can to turn those online shoppers into happy customers. Does your website have the ability to capture those leads?

Three tools to grow web traffic into sales

RouteOne offers three tools to choose from to match your dealership's unique needs, each enabling your online vehicle shoppers to apply for financing quickly and easily—from the web or a mobile device. Each option integrates directly with the core RouteOne platform and our vast network of 100+ integrated Dealer Service Providers. All tools are backed by our world-class support team.


Basic WebApplyOne

  • Basic Branding
  • Embedded Credit Application
  • Export to CRM
  • Customizable Fields
  • Upload Dealer Logo

Advanced FinanceConnect®

  • All WebApplyOne Features plus…
  • Mobile Optimized
  • Customizable HTML Email Content
  • Website Analytics
  • Reporting
  • In-field Validation
  • OEM-matched Color Palettes
  • 3rd Party Dealer Website Integration

Premium FinanceConnect®+

  • All FinanceConnect Advanced Features plus…
  • Microsite and Embedded Credit Application
  • Professional Video Application Guidance
  • Advanced Webpage Customization
  • Social Media Integration
  • Search Engine Optimized
  • Interactive Map of Dealer Location
  • And more!


Catch more leads

FinanceConnect not only allows customers to submit credit applications online, we've enhanced functionality to add an essential lead capture feature.  For those few who abandon the full credit application process early, lead information will still be captured and populated within Deal Manager after the consumer completes only the first page. You will receive an email notification when a new lead is received allowing you to follow up in a timely manner. 

Get security, compliance and reliability

Security and compliance are RouteOne’s top priorities.  FinanceConnect is fully integrated to RouteOne’s secure platform and operation.  Rest assured that all applications submitted through our online application suite are held to the same security standards as the core RouteOne credit application system, ensuring a consistently secure credit application experience. Finally, disclosures and disclaimers are maintained on your customized website, helping to ensure compliance in an ever-evolving regulatory environment.

Streamline your operation

Avoid duplicate data entry and redundant efforts as customer applications submitted through your dealer’s website will be directly transmitted to the RouteOne Deal Manager and even submitted to your CRM of choice. These features allow you to save time and gain efficiency by eliminating duplicate data entry into multiple systems.  It also allows your dealership to maintain consistent processes across all your delivery channels.

Get better results with better design

FinanceConnect’s look and feel give customers an easy going experience that breaks down the credit application into small digestible parts: Personal, Residential, Income, Vehicle, and Summary dedicated pages.  FinanceConnect’s ease of use will make consumers more likely to complete the process, improving their experience at the dealership and allowing you to spend more time selling and less time performing data entry. 

Access on phones and tablets without loss of functionality. A mobile friendly, responsive design allows FinanceConnect to expand and contract depending on the size of your devices screen. 

Go electronic in your lobby

Use our online applications in your lobby.  Load FinanceConnect on a tablet device and allow your customers to complete the application process themselves.  Consumers may be more likely to feel secure and in control of the credit application process if they complete the app on their own, at their own pace. You’ll like it too, as it reduces your data entry.

Wow your customers

If a picture is worth a thousand words, a video is worth a million.  RouteOne’s FinanceConnect Premium solution offers a professional and interactive video to guide your customers through the application process. FinanceConnect also allows you to customize your microsite with your dealership’s look and feel; include your logo and dealership design colors.

Contact RouteOne Support

Count on RouteOne to take care of your needs

Phone: 866.768.8301
Hours of Operation (Eastern)
     Monday - Friday 6:00 am - Midnight
     Saturday 9:00 am - 9:00 pm
Email: R1Support@RouteOne.com
Training Resources
Frequently Asked Questions

Call Now

It is simple. Call 866.768.8301 today or complete the form listed to get started.