Dealers keep their customers’ personal information on file for business purposes; however, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. The rising cost of cybercrime is expected to exceed $2 trillion by 2019, while a large number of consumers, 68%, don’t trust brands to handle their personal information appropriately.
Further, treat your privacy discussion as more than just a form of mandated disclosure. Instead, look at it as a marketing tool. The greater the effort you expend to protect customer information and the more people know about it, the greater the overall level of consumer comfort. And that can benefit your bottom line.
7. Update All Machines, Networks, and Printers with the Latest Technologies and Software. Have regularly updated security software installed in your computers. Partner with third party antivirus and anti-malware companies to provide regular automated updates. Also, have a configured firewall in place to screen incoming and outgoing traffic.
8. Control Data Access. Implement strong passwords to access customer data. Identify, restrict, and monitor staff levels of access to and usage of sensitive and confidential information.
9. Educate Your Staff on Data Protection. It is essential to create a culture of security within your company. Your staff need to know the possible risks and vulnerabilities, how to constantly protect customer information, and what to do in case of a data breach.
10. Dispose of Paper Waste Properly. Paper documents should be shredded or disposed in secure bins to avoid any possible security breaches.