Your dealership’s credit application system and dealership management system (DMS) contain large amounts of customer data, and your dealership is responsible for maintaining the privacy of this sensitive information.
Compromise of this data may be costly to a dealership both in higher costs and lower sales due to:
When it comes to buying a vehicle, in-person interactions are still very important. However, they should take less time and be more valuable to busy shoppers. Your goal should be to create a memorable experience that wins over customers for life, while improving your bottom line. Consider a few of our complimentary tools designed to make the purchase process as smooth as possible.
Americans spend billions of hours a year, waiting in line. Dealerships today work hard to move customers through the buying process faster. As one of our studies has shown, shaving even 15 minutes off the F&I process makes customers feel better about the experience.
The wait time is only one variable in customers’ overall perception of their experience, however. There’s a psychology involved with waiting.
The connected consumer is now compelled to research and compare vehicles online before setting foot in your dealership. This digital vehicle shopper is drastically altering the buying and selling landscape.
Today’s consumers take different paths to purchase their vehicles. Some buyers want to manage vehicle financing on their own. Other shoppers prefer to handle all the paperwork in your store. But, what is the one thing all consumers have in common? A desire for a quick and streamlined buying process.
Physical Data Breach: Visual Hacking and Clean Desks. Updated advertising, new marketing campaigns, manufacturer incentives, and the creation of a sales-friendly environment in your showroom may increase traffic. However, not every person who wanders in will be intent on buying a car. Most may be shopping, but not all may be shopping for a car: paper credit applications on desks, open credit reports on laptops, papers containing sensitive data in the trash, or keys left out on desks are a few of the items malicious actors are looking to exploit at your dealership.
Modern email phishing attacks typically begin with an email that appears to be from someone you may know or trust. These may also be crafted to appear to come from an authority such as a government entity in an attempt to frighten the recipient. However, things are not always as they appear. The email may really be from a malicious actor. Attachments to the email may contain malware that could infect your computer, or the body of the email may contain links to click, leading the user to bogus web sites.