RouteOne Brings Canadian Dealers Solutions to Build Modern Consumer Experiences

January 19, 2023

RouteOne is reinventing the vehicle purchase process, enabling dealers, finance sources, integrated partners, and consumers to transact the way they want any time, any place. With RouteOne’s technology, dealers can create repeatable processes that deliver a more consumer-centered vehicle purchase experience, whether they choose to interact online in-store or a hybrid of both.

“We are dedicated to providing tools to dealers for a modern consumer experience and the support to help implement them,” stated Anthony Goulbourne, President RouteOne Canadian Operations.


The digitization of processes not only enables consumers to initiate the deal online – starting and completing as much as they choose where and when they want to – and then seamlessly pick up in-store where they left off online but also creates efficiencies for finance source processes. This can be seen in the rise in the adoption of eSigning, with some lenders experiencing close to 50% of contracts being signed with RouteOne’s eSigning.
Canadian dealers can reduce costs and create a paperless F&I process by electronically capturing signatures on RouteOne-generated deal documents, including finance contracts and protection product agreements, in a single, secure eSigning ceremony. Dealers can also upload additional deal documents and easily apply signature fields for inclusion by leveraging the power of RouteOne’s eSign Anything®. 

  • RouteOne’s eSigning capabilities are supported by 7 Canadian finance sources making 75% of Canadian funding capacity on RouteOne available to be eSigned.
  • 12% of all Canadian eSigned activity is executed using RouteOne Remote eSign capabilities, empowering dealers to engage customers with a modern experience.  


RouteOne Menu Powered by MaximTrak

Dealers can increase profitability, grow aftermarket sales, and elevate customer experiences with RouteOne’s suite of Menu solutions. Leverage the benefits of interactive menu software that integrate seamlessly with a dealer’s unique F&I process, whether it’s in-store or online. An interactive, tablet-based menu includes a smart survey that uses lifestyle and driving habits to self-identify risks and recommend the best protection products to mitigate them. RouteOne’s remote menu extends the communication cycle with customers, allowing them to learn more about products remotely at their own pace from the convenience of their mobile devices.


Consumer-Facing Credit Application

Meet and greet customers wherever they are. RouteOne offers a consumer-facing credit application that helps consumers work through the buying process from the web or on any mobile device, in-store or online. This flexible solution is another piece of a dealership’s modern digital purchase process. 

Canadian dealers interested in providing a modern consumer experience with any of RouteOne’s solutions should contact their RouteOne Business Development Manager at 877.556.0003 or or visit us at NADA 2023 booth #2209.


About RouteOne 

RouteOne was formed in 2002 by Ally Financial, Ford Motor Credit Company, TD Auto Finance, and Toyota Financial Services to improve the F&I process for automobile dealers and their customers. Connecting thousands of dealers and finance sources in North America for vehicle financing, RouteOne’s platform delivers a comprehensive suite of F&I solutions across multiple channels: in-store, online, mobile, and via third-party solutions. Its product line-up includes credit application, eContracting, menu, online/mobile retail services, and compliance. In addition, RouteOne enables dealer choice across a wide variety of best-in-class providers through open integrations with over 200 DSPs. More information is available at