RouteOne’s Digital Retail Services Now Include Customer Prequalification
RouteOne has enhanced its Digital Retail Services product to include a prequalification feature that delivers more qualified online leads to dealers from their website. Prequalification functionality provides dealers with visibility into a consumer’s credit worthiness and requires only the consumer’s name and address to request a credit score and credit report. This “soft pull” of credit is completed without an impact on the customer’s credit (i.e., no “hard credit inquiry”) and helps dealers match the appropriate vehicle and financing product at the beginning of the sales cycle. This process helps both the dealer and customer manage expectations and create a more efficient process with successful outcomes. This feature, available from 700 Credit, is seamlessly integrated into RouteOne’s Premium Digital Retail Services.