RouteOne’s Integrated Menu Brings Dealers Flexible F&I Solutions

March 09, 2022

Seamlessly and exclusively integrated into RouteOne’s credit application and eContracting platform, the RouteOne Menu powered by MaximTrak brings dealers a suite of flexible tools that support dealer processes, help increase PVR and improve CSI with streamlined customer experiences.  

Since embarking on the journey to fully integrate the “F” and “I” of automotive F&I in 2016 through its acquisition of MaximTrak, RouteOne has worked tirelessly to not only create a unified F&I experience between credit application, menu, and eContracting, but also to incorporate dealer feedback on flexible functionality that supports every dealer process.  It boasts: 

  • Customizable Menu to educate customers on dealer-configured protection products. It offers flexibility to suit each individual presentation style and is available in a digital or paper format. It also allows for a single customer signing session for all F&I documents. 
  • Interactive Tablet Menu for an engaging showroom experience that uses survey analysis to help buyers self-identify risks and create product recommendations that protect and mitigate them. 
  • Remote Menu reaches on-the-go consumers by text or email, allowing them to shop at their convenience. It also offers a post-sale follow-up that gives the dealer a second opportunity to present customers with protections. This product combined with RouteOne’s Digital Retail and Remote eSigning tools supports a fully remote, modern consumer experience.
  • Reporting provides valuable insight into F&I performance to manage and elevate operations. In our newly rebuilt platform, data can easily be arranged and customized with drag and drop functionality for each user’s needs. Allows dealers to dig into PVR, products per unit sold, and average gross at a group, dealership, or individual manager level. 

Since its inception 20 years ago, RouteOne has been delivering its customers innovative solutions that solve industry challenges, and this tightly integrated F&I process is yet another example of RouteOne’s dedication to its mission. The RouteOne Menu powered by MaximTrak is the only menu seamlessly connected to RouteOne’s credit application and eContracting to create a single signing experience and more streamlined vehicle finance process, that is backed by the support of the RouteOne team that dealers can always count on. 

“Improving dealer efficiency, CSI, and profitability are all core to our purpose at RouteOne.  As the F&I process evolves and expands, it is critical to offer dealers a toolset that can facilitate their business both in-store and on-line.  Because of the role RouteOne plays at point-of-sale, we are uniquely positioned to integrate Menu presentation and aftermarket product selection in an integrated and compliant fashion during the purchase process, regardless of consumer location.  Tools and integrations created with purposeful design.” 

Dealers interested in RouteOne’s  menu solutions should contact their RouteOne Business Development Manager at 866.768.8301 or