Leverage Learning Opportunities to Maximize RouteOne’s Benefits
Technology is at the heart of every upgrade. Dealerships invest and add a variety of services designed to save time and money while enhancing the customer experience. Many stores are adding and updating digital retail services, online credit applications, eContracting abilities, and compliance tools.
Keeping up with the latest in cybersecurity can be a daunting task. New and more dangerous threats could be circulating at all times. It's a good idea to stay informed of potential dangers so you can take stronger steps to keep your systems safe. Though the types of attacks and IT security risks to your dealership below are not new, they are continuing to increase both in frequency and sophistication.
A dealer's list of daily to-dos is sometimes longer than the available hours in a day. In addition to handling numerous requests from a variety of people, attending store meetings, and following up with potential buyers, tasks like compliance obligations can rapidly pile up to an overwhelming level.
Dealers keep their customers’ personal information on file for business purposes; however, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. The rising cost of cybercrime is expected to exceed $2 trillion by 2019, while a large number of consumers, 68%, don’t trust brands to handle their personal information appropriately.
In a recent survey, many of our dealers said they appreciate the ease and convenience of RouteOne eContracting and enjoy saving both time and money. Customer information populates from your RouteOne credit application, your DMS, or wherever your deal begins, into a RouteOne eContract. The entire process is designed to reduce duplicate data entry and eliminate errors like missing signatures.
Are you eContracting but want to level-up your game and learn more? When you move beyond the basics, you could elevate the customer experience even more by creating a streamlined purchase process. As you know, many consumers start the vehicle purchase process online, from researching prices to completing an online credit application on your website.
In August 2018, a critical vulnerability was discovered by researchers who were able to send an encoded fax document, placing malicious malware on the receiving fax machine. Yes, even fax machines are subject to security vulnerabilities. If these machines are connected to your network, that's where the risk lies in wait.
The connected consumer is compelled to research and compare vehicles online before setting foot in your dealership. This digital vehicle shopper is drastically altering the buying and selling landscape. Consumers in the market for a new or used vehicle will spend more time on the internet researching car deals and financing options than in the past. They stroll into your store with the particular vehicle they want fully vetted and locked down.
When you practice daily hygiene, (and let's hope you do) you have a routine for activities like showering and brushing your teeth.
The same concept applies to manage security or cyber "hygiene"; you create a system of routines and checks required to preserve your dealership's online health.
In today’s marketplace, the security of sensitive data is crucial to the sustainability of consumer trust and ultimately the success of any business. Nowhere is this concept more relevant than in the modern dealership ecosystem.